Caesars Sportsbook opening

The much-anticipated Caesars Sportsbook has finally opened its doors.

The two-story, 22,300-square-foot entertainment destination is located right next to Chase Field in Downtown Phoenix. It is the largest free-standing sportsbook in Arizona, and the partnership with the Diamondbacks makes it the largest retail sportsbook to open in partnership with a major sports stadium in the country.

“Thinking back to when we first broke ground in September, we, the Diamondbacks, talked about this opportunity and trying to partner up with the perfect, absolute perfect, operator,” says Derrick Hall, president and CEO of the Diamondbacks. “For us, it was a brand. To partner up with the D-backs brand, one that was all about hospitality, about experience, about class, and that’s what Caesars is.”

An opening event was held on June 21, featuring comments from Caesars and Diamondbacks representatives, a first-bite sampling of menu items, and ceremonial first bets made by five longtime Diamondbacks season ticket holders, as well as a donation of $20,000 by Caesars to the Arizona Diamondbacks Foundation.

“The D-backs are an organization that is incredibly well run,” says Ken Fuchs, head of sports at Caesars. “They understand our business. So, we knew that was going to be very complementary to this location. When you have 81 games a year here, plus Spring Training and playoffs, it’s a gathering spot. Then we looked at the space, and we could see what we were able to do with it.

“It was really one of those things that came together where you’re going to get a lot of people, you’re able to build in your great space, you’re going to have a partner and execute on it. That’s really what you want.”

The venue features nine betting windows and 13 self-service betting kiosks, as well as wall-to-wall flatscreen televisions. It also has ample patio space with table and plush lounge-style seating on both stores with a capacity of more than 425. Private space is also available for rent.

“This has been a labor of love for us,” Fuchs says. “It really is a culmination of a vision that we had with the D-backs to bring something special to fans and to our customers. I couldn’t be happier with the outcome. It’s beautiful space. It’s a place for people who gather before and after games and, frankly, 365 days a year for sports.”

While at the opening event, Hall displayed his satisfaction with the finished product.

“This is going to be quite the place every day,” Hall says. “This will be the place to be, and you can see why. It’s absolutely gorgeous.”

The immersive experience doesn’t stop with sports betting. In conjunction with Caesars and the Diamondbacks, world-renowned celebrity chef Guy Fieri has brought his unique cuisine style to Downtown Phoenix.

Located on the second floor of the building, Guy Fieri’s PTPHX Kitchen + Bar at Caesars Sportsbook marks Fieri’s first full-service restaurant in Arizona.

“You think about, in my opinion, the biggest brand when it comes to a chef and the most, I think, reputation and name awareness, Guy is the chef,” Hall says. “He’s the one who we had targeted and wanted for sure.”

Guy Fieri’s DTPHX Kitchen + Bar features a combination of new recipes and Fieri’s personal favorites from his other restaurants, such as his trash can nachos and bacon mac and cheeseburger.

“I want to thank Caesars and the Arizona Diamondbacks for being great partners and making this happen,” Fieri says. “We’ve got a great team on the ground in Phoenix, and we’re ready to rock and make this the place to be in Downtown Phoenix on game day and every day. Real deal, scratch-made food, killer cocktails, D-backs baseball and sports betting. Come on, does it get any better? We’ll see you there.”

Also on hand at the sportsbook’s opening was Caesars Brand Ambassador Kenny Mayne. He calls the location perfect.

“Looking out a window (in the building), I can throw a rock to (Chase Field) sitting here,” Mayne says. “It’s pretty convenient, and because of the convenience, it’s a place to hang out before the game or after the game. This is the perfect spot.”

Now having been with Caesars since September 2021, Mayne sees the company as the premier sports betting option for gamblers. He says name recognition and good partnerships play into that.

“It’s just the name alone, the history of the place,” Mayne says. “The name is kind of worldwide famous. I think that helps additionally, and they merged with the William Hill folks who already had a good beat on how the whole thing is supposed to work. Kind of together, I think, they exceeded what they expected.”

As far as interest in the Downtown Phoenix area goes, Fuchs says the Diamondbacks were a huge part of that. As soon as Arizona legalized sports betting, Fuchs says Caesars had interest in putting the Caesars name on the map in the Valley.

To commemorate the sportsbook’s opening, Caesars is running a promotion where fans can get a free $5 bet every time the Diamondbacks hit a double throughout the rest of the Major League Baseball season.

“We understood that there was this great potential,” Fuchs says. “The Diamondbacks have a preeminent franchise here in the state, and it’s a great state for sports fans. You think about the history and some of the legacy of the moments here.

“The location Downtown allows us to be a premium spot here. This was a perfect, perfect setting.”